Our Story

Bydee was born of a love of detail and design at our Founder’s family kitchen bench in her teens.  Ever the creative, learning to sew came naturally. “It was my Mum who made sure my sister and I knew how to make our own clothes and costumes,” Dessy says.

Market-grown and now the head of a close-knit team of Bydee babes, Dessy’s favourite part of designing remains all about the detail. With SS21 arriving in November bigger and better than ever, Bydee is an Australian business to watch!

Dessy Hairis, Creative Director and Founder of Bydee, formed the brand in its initial iteration in 2013. Stimulated by a swimwear and intimates obsession and her Mediterranean roots, Bydee has been evolving for the last 7 years, from a market stall to an internationally recognised brand.

Making the transition to the Sydney market scene once Bydee was born gave Dessy a keen eye for trends and a strong client base. “At the very beginning, I used to stitch my customers into their own new bikini’s and intimates while they were standing in front of me. It gave me a great insight into the styles women were looking for.”

Known for its attention to detail and feminine touches, the styles are driven by a love of travel, inspired by the feminine form and designed with comfort in mind.

Nowadays, Bydee and Dessy have moved on from sleepless nights sewing at a kitchen table to a small, close-knit team of creatives sharing the same vision and evolving with the brand. Dessy is now lucky enough to travel round the world (pre-covid) gathering ideas, collecting fabrics and shooting new collections for both the swimwear and intimates lines – in essence, living her dream of designing and creating for the Bydee woman! And who is the Bydee woman?

“To me, the Bydee woman is confident, sexy and detail driven,” Dessy says. “She is someone who curates her wardrobe and feels empowered taking a piece of beautifully designed swimwear from the beach to the bar, with a switch up of accessories.”

Bydee swim is defined by luxurious pieces. Each are hand tailored using high quality Lycra, made with Econyl® & Repreve® and 100% regenerated polyamide fibre from post-consumer materials. These materials, when tested, have proven to be more resilient to chlorine, suntan creams and oils than our competitors’ fabrics. Our swimwear is handmade by our talented team in Bali, Indonesia and the Bydee team cannot wait to visit them again when we can!

Bydee intimates are designed for the modern woman who wants to showcase their femininity whilst feeling sexy in their own skin. The simple designs are brought to life by unique fabrics, particularly laces. Our intimates are hand-made in our Sydney Studio by a small team led by Dessy’s Mum, Sia. 

“When I think of our pieces, I care about the whole process – from the unpacking of your order once it has arrived to the hanging in your closet. I’ve designed each piece to be your very own little work of art for your wardrobe.”

Dee xx